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MILK MUSTACHE MOBILE STOPS IN GRAND RAPIDS TO SPREAD THE WORD THAT BEVERAGE CHOICE MAY PLAY A POWERFUL ROLE IN WHERE WE TIP THE SCALES

 WHAT: Obesity continues to be a serious health issue facing millions of Americans—two out of three are overweight or obese, including 38% of Grand Rapids residents.   

To urge Americans to Think About Your Drink, the milk industry has teamed up with dietitians and school nutrition professionals to promote healthier beverage choices, a message being spread from coast-to-coast via the Think About Your Drink Tour, a 75-city grassroots initiative stopping in Grand Rapids from June 15-17.             

While in town, the Think About Your Drink Tour will host a series of free interactive and educational events aimed at shining the spotlight on the fact that choosing nutrient-rich beverages like lowfat milk instead of nutrient-poor, sugar-sweetened beverages like soft drinks may be a key strategy to help fight obesity.   

MEDIA OPPORTUNITIES:

Stop by the famed-Milk Mustache events for a chance to:

·        Interview local registered dietitian, Anne Guyer, who can explain how nutrient-rich beverages may help maintain a healthy weight

·        Capture event footage of:
·        Receiving a personalized beverage analysis of daily beverage consumption
·        Interacting with a six-foot drinking glass detailing on average, what women drink each day
·        Capture footage of residents signing up for the Think About Your Drink Challenge and taking a pledge to make smart beverage choices
·        Working out and getting exercise tips from Curves International
·        Local residents getting their picture snapped with a Milk Mustache
·        Sampling milk from local milk processors Barber Dairy, Dairy Fresh and Publix Supermarkets

 WHEN:  Tour events include: 

MILK MUSTACHE MOBILE STOPS IN Greater Lansing TO SPREAD THE WORD THAT BEVERAGE CHOICE MAY PLAY A POWERFUL ROLE IN WHERE WE TIP THE SCALES

 WHAT: Obesity continues to be a serious health issue facing millions of Americans—two out of three are overweight or obese, including 38% of Greater Lansing residents.   

To urge Americans to Think About Your Drink, the milk industry has teamed up with dietitians and school nutrition professionals to promote healthier beverage choices, a message being spread from coast-to-coast via the Think About Your Drink Tour, a 75-city grassroots initiative stopping in Haslett June 16.             

While in town, the Think About Your Drink Tour will host a series of free interactive and educational events aimed at shining the spotlight on the fact that choosing nutrient-rich beverages like lowfat milk instead of nutrient-poor, sugar-sweetened beverages like soft drinks may be a key strategy to help fight obesity. 

 MEDIA OPPORTUNITIES:

Stop by the famed-Milk Mustache events for a chance to:

·        Interview local registered dietitian, Anne Guyer, who can explain how nutrient-rich beverages may help maintain a healthy weight

·        Capture event footage of:
·        Receiving a personalized beverage analysis of daily beverage consumption
·        Interacting with a six-foot drinking glass detailing on average, what women drink each day
·        Capture footage of residents signing up for the Think About Your Drink Challenge and taking a pledge to make smart beverage choices
·        Working out and getting exercise tips from Curves International
·        Local residents getting their picture snapped with a Milk Mustache
·        Sampling milk from local milk processors Prairie Farms at L&L Food Centers.

 WHEN: Tour events include: 

FOR MORE INFORMATION: For media inquiries please contact Kim Kiernan at 312-988-2040 (office), or 312-860-0348 (cell) or kkiernan@webershandwick.com.